Tips for Atomx Advertisers -> Campaign settings

Very often new clients ask the question: Why is my campaign at Atomx not getting any traffic at all? There are a number of possibilities that may prevent your campaign from receiving traffic. Getting no traffic at all most likely means, you will have to look for a setting that blocks all traffic:

  • campaign state: inactive
  • maximum dcpm at $0.00
  • no creative connected to campaign
  • no budget set
  • campaign end date in past
  • setting up ‘includes’ instead of ‘excludes’ in campaign targeting menus
  • advertiser state: inactive

See if your max. daily budget is not accidentally preventing your campaign from buying traffic. Ensure that the campaign start and end dates are set up correctly.

Also check the campaign targeting:

  • Are there impressions available based on your campaign setup? Take a look at Atomx’s current traffic for top countries here -> https://www.atomx.com/discover
  • Sometimes a combination of settings might prevent your campaign from buying, e.g. chosing the target ‘Android OS’ but only including the device type ‘PC’.

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For desktop PC traffic set your campaign max. dcpm to $0.10+ to have a fair chance of winning at least some bids. Below $0.10 there will be hardly any traffic available. For pop traffic you may have to bid at least $0.60+ in Tier 2 countries, and $1.00+ in Tier 1 countries. Mobile traffic usually starts selling the first impressions at $0.35+.

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