How to use Atomx Segment Pixels | Understanding your audience is key to delivering them relevant ads, the Atomx Advertiser Manager and Campaign Manager now got a new capability to help you first define and later repeatedly reach users. Define your audience with our Segmentation Option. Take a look at the left sidebar within an advertiser’s campaign. You will spot a text link called “Segments”. With the help of a segment pixel placed on the advertiser’s server you can collect users to define a new target audience based on actions, views or clicks. Once you’ve built your audience segments, you can leverage them across Atomx.
Such segment pixel is something you would need to place on your advertiser’s side, outside of Atomx. A segment pixel is not dependent on a certain campaign. Each time a user arrives on an advertiser’s landing URL, the segment pixel pings into Atomx, adding the user’s IP to a log file. It doesn’t even matter if this user was coming from an Atomx campaign or not. The idea is rather to collect ALL users that did arrive on the advertiser’s end. Many of them might have clicked on an ad of this advertiser somewhere else, e.g. via Facebook or Google Adwords or Appnexus. No matter where they came from: Atomx got them all listed in the segment log file. After let’s-say 3 months, a similar campaign might be ready to be launched. In order to be more efficient, the advertiser can now target only those users listed in the segment log file. The tricky part is: will the user listed in this log file see an Atomx ad? Chances are not as high as maybe in Google or Facebook, that a user will be confronted with an advertisment from our Atomx Ad Exchange, because our daily amount of sold impressions is only somewhere between 2 and 3 billion.