How to use segment pixels; a new audience feature in Atomx
Understanding your audience is key to delivering them relevant ads, the Atomx Advertiser Manager and Campaign Manager now got a new capability to help you first define and later repeately reach users. Define your audience with our segmentation tool. Take a look at the left sidebar within an advertiser’s campaign. You will spot a text link called “Segments”. With the help of a segment pixel placed on your campaign’s landing URL you can collect users to define a new target audience based on actions, views or clicks. Once you’ve built your audience segments, you can leverage them across Atomx.