What information does Atomx collect?

Atomx allows clients to collect and use platform data to better target ads. It uses cookies, beacons, tags, mobile SDKs, and IP locating technology. With the help of all this knowledge, users will see advertisements customized to their country, device, browser and OS. Atomx does not collect data that directly identifies an individual by name, address, phone number or email address. The goal of this data collection is simple: bringing the right ad to the right user. Both parties benefit.

How is Atomx handling this Information?

We use such information collected via the Ad Exchange to provide it to our buyside clients. Our platform enables them to collect and use this data to buy impressions optimized towards the needs of advertisers’ campaigns – making the campaigns to better meet their objectives. Atomx clients may use the platform data:

  • for Category-based advertising
  • to limit the amount of impressions per user per day
  • to show particular ads to particular locations
  • to place offers related to the content of the web page on which they are shown
  • to determine how users respond to an ad.

With the help of Atomx‘ reports buyers learn about the effectiveness of their online ads. Our Exchange uses platform data for cross-device mapping in order to serve or measure ads on related devices on behalf of our clients. But let’s point it out again: Atomx does not collect data that directly identifies an individual by name, address, phone number or email address. Atomx may provide, or enable others to collect, information for purposes of protecting the safety and security of our ecosystem. That includes the detection of malicious activity and fraudulent traffic patterns.

How is Platform Data Stored?

Platform data is aggregated or deleted within 60 days, but may be retained in the Exchange for 18 months from the date of collection before aggregation or deletion. Aggregated data is used for reporting and analysis. It will be stored for 2 years.