Add a Value to your Conversion | You can now optionally add values to your conversions by using our value= macro in both Atomx tracking pixels; image pixel and S2S pixel. When adding a value to a pixel you will be able to report on your ROI within Atomx reports. For example, if you spent $10 on Atomx advertisments and the pixel reported five conversions at a value of five times $5.00, your return on investment would be $15 ($10 invested, $25 earned).

Use positive numbers only, separated by a dot. Example: 1.50

Image Pixel: <img width=1 height=1 border=0 src=”//c.ato.mx/conversion?id=556&value=1.50“></img>
S2S Pixel: https://c.ato.mx/conversion?id=556&context=${S2S_DATA}&value=1.50