How to set up a Publisher Account | This blog post is a step-by-step guide on how to set up a new publisher account at Atomx. Publishers usually apply for an account with one of our sell side partners -> Atomx Wiki | List of Buyers and Sellers. Atomx generally allows all clients to add publisher accounts. If needed, the sell side partner can add a user to new publisher account. This automatically triggers a login email been sent to the publisher. Sell side partners may give publishers an opportunity to manage their own sites and placements on a self-serve base. Via ‘Selling Restrictions’ publishers with read & write access can choose certain buy side networks, advertisers and campaigns they would like to serve.

Selling Restrictions. Be careful with excluding Categories! 80%+ of our advertisers creatives are categorized as "Mixed/Rotating Content".
Selling Restrictions. Be careful with excluding Categories. 80%+ of our advertisers creatives are categorized as “Mixed/Rotating Content”.


Set a minimum Floor Price for a Placement, a Site or a Publisher Account to make sure traffic will not be sold below a certain minimum CPM.

Publisher's Selling Restrictions: Floor Price
Publisher’s Selling Restrictions: Floor Price


Since demand can sometimes be low in some parts of the world, it is recommended to add fallback tags to make sure that unsold traffic is not wasted.

Add fallback tags to a publisher's account in order to redirect unsold traffic.
Add fallback tags to a publisher’s account in order to redirect unsold traffic.


To get publisher banner tags, you will have to 1) create a Site, and 2) create a Placement.

Publisher account: how to set up Placements.
Publisher account: how to set up Placements.


Publishers can choose between JS tags and iframes.

Publisher's banner tag. This shows an iframe. Also possible: JS tags.
Publisher’s banner tag. This shows a 300×250 iframe. Also possible: JS tags.

The picture above shows three macros included into the iframe: a cache busting macro, a click tracking macro and a macro collecting referrer URLs. Use our subID input fields for adding macros (see pic below). A list of all available Atomx macros -> Atomx Wiki | Macros

How to add macros to a publisher's banner tag.
How to add macros to a publisher’s banner tag.