XML integration | For SSPs and DSPs, Atomx offers OpenRTB and XML integration. We adopted the OpenRTB standard for online display buying and selling. For pop we support the de facto XML standard.

Our XML feed looks like:
 http://rtb.ato.mx/bid?s=&ua=&user_ip=&url=&subid=&query= 

The response will look like:
 HTTP/1.1 200 OK
Connection: keep-alive
Content-Type: text/xml 

Direct buyers cannot use XML based pop creatives, but would need to stick to prepop URLs.