Inventory Targeting: Continents | To enhance your user experience we added some new features to the Atomx UI. One of them: Adding entire continents at once.
In Atomx, buyers can target campaigns to countries, regions, cities, and ZIP codes. By far the most popular targeting criteria: countries. Until recently there were only two options to choose a country. Option 1: you browse through the list of countries and tick each one by one. Option 2: you type in the names an pick the country from the drop down menu. But when targeting entire South America or large parts of Europe, choosing all the right countries can be quite a challenge. Atomx added a helper. New option 3: Instead of drilling down to the countries one by one, buyers now can choose entire continents and go from there. Just click on the menu “Countries” 🙂

Inventory Targeting: Countries
Inventory Targeting: Countries