CPM bid as DCPM | With the release of the Atomx UI, version 224 we now give you an option many buying networks were asking for: to let your advertiser pay static CPM to you, while you actually pay dynamic CPM to Atomx. In flat CPM pricing your advertiser has a fixed number of impressions at a fixed rate. By activating “CPM bis as DCPM”, the advertiser’s flat CPM can act as a maximum bid, invisible to the advertiser, but visible to you. He still has to pay you flat CPM. The gap between the advertiser’s CPM and the buying network’s DCPM will generate an extra profit for your buying network in addition to the Network Revshare settings.