SSP Traffic Quality Reviews | This week Atomx started sending quality reviews to SSPs. These reviews give detailed reasons why we consider certain traffic bad. The web page given looks like this: https: // cp.atomx.com / ssp / (SSP ID) / traffic-quality. Original site and publisher IDs from the OpenRTB requests are included.
SSP publishers now may ask: ‘What are the consequences of these quality reviews? If we won’t block them on time, will Atomx still count them?
Atomx will not bid on such traffic any longer once we find out. But we do not instantly block the SSPs listed. Only if the amount of bad traffic remains to stay high, we will disconnect the SSP from our Ad Exchange.