More viewability metrics with SSP and DSP reporting | Besides the usual sell reports and buy reports a much more granular reporting is now available for SSPs and DSPs. As you can see in the following image, several metrics give you a better look under the hood. Example SSP report: Metrics such as response time, win delay, errors, block rate, IP change rate, UA change rate and suspicious rate help detecting flaws in your supply pattern.
SSP reports: The maximum timeframe for requesting this data is 7 days. For retrieving data older than 7 days you would have to switch to our classic buy reports and sell reports with less grouping and metrics options.