Atomx XML Integration – new Macros | We have recently updated our macros for XML based DSP endpoints. We added [domain_category], [random_number] and [subid]. The latter is just an alias for [site_id]. He is our complete list of macros:

Macro Description
[ua] This will be replaced by the User-Agent.
[url] This will be replace by the full URL the pop is on.
[ip] This will be replace by the IP of the visitor.
[domain] This will be replace by the domain name the pop is on.
[domain_category] This will be replaced by the category name of the domain.
[placement_id] This will be replaced by the Atomx placement ID.
[site_id] This will be replace by the Atomx site ID.
[publisher_id] This will be replace by the Atomx Publisher ID.
[keywords_pipe] This will be replaced by a | separated list of keywords if available.
[language] This will be replaced by the users ISO 639-1 browser language code. For example US.
[subid] This will be replace by the Atomx site ID.
[random_number] This will be replace by a random number between 0 and 2147483648.

For example:

http://rtb.example.com/bid?user_ip=[ip]&url=[url]&pub=[publisher_id]&subid=[site_id]&query=[keywords_pipe]&ua=[ua]