New Macros for App Traffic | With today’s release of the new Atomx UI, we added the following three macros: ${APP_NAME}, ${APP_STOREURL} and ${APP_VERSION}. The value of the macros is URL encoded for safe use in any creative type.

{APP_NAME}  example: Whisper%20Android
${APP_STOREURL}  example: https%3A%2F%2Fplay.google.com%2Fstore%2Fapps%2Fdetails%3Fid%3Dsh.whisper
${APP_VERSION}  example: android_9.21.1

Feel free to use them in your creative tags.