DSP Auto Optimization | Atomx recently introduced an auto-optimization tool for DSPs. By choosing ‘Yes’ in the drop down menu ‘Optimize’, buyers allow Atomx to analyze a DSP’s bid rate and win rate. In return, Atomx will lower the QPS for traffic the DSP is not interested in or traffic it does not win often enough.

If you leave the setting at ‘No’, Atomx will just send you bid requests matching your Targeting up to your QPS.

Auto Optimization will save you time and money. Auto-optimized traffic leads to less ignored bid requests and consequently brings down your DSP Fee for ignored bid requests.