Q: What’s a good way to increase the traffic volume I buy in Atomx?
A: The easiest way to increase the amount of traffic you receive is increasing your max. dCPM bid. But that’s not always the smartest solution. In order to explore the full potential of Atomx’ supply you can also …
- Run your campaign with as many creative sizes possible. Currently our most popular creative sizes for desktop PC are: 300×250, 728×90, 160×600, full size pops (in Atomx full size pops are called ‘Any Size’). For mobile web: 300×250 and 320×50. But there are more. Check out yesterday’s performance in Atomx based on banner sizes thru this report link -> https://cp.atomx.com/reports/inventory
- If your campaign already received a decent amount of traffic, make use of our Bid Analysis tool in the left sidebar (see pic). You find the Bid Analysis in the left sidebar within a campaign. This tool helps to find the ‘bottle necks’ in your campaign settings.
- Especially in the beginning of a campaign, include all Selling Networks, Publishers and Sites. Try to be openminded. Don’t set up too many restrictions. Wait for traffic to roll in, analyse the results based on clicks and conversions. Then start excluding the bad crops.