Atomx now supports ads.txt | Ads.txt is a simple method for publishers to declare who is authorized to sell their inventory, improving transparency for programmatic buyers. This in return increases transparency in the programmatic advertising ecosystem. Atomx publishers find all necessary information about an Atomx entry in their ads.txt on the publisher’s overview web page.
Note: By creating such public record of Authorized Digital Sellers via an ads.txt file, publishers will increase the value of their traffic, making it harder for bad actors to profit from selling counterfeit inventory across the ecosystem. As publishers adopt ads.txt, buyers will be able to more easily identify the Authorized Digital Sellers for a participating publisher, allowing brands to have confidence they are buying authentic publisher inventory.